SERVICE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: AN SDL PERSPECTIVES
نویسندگان
چکیده
منابع مشابه
Innovation capability for SME success: Perspectives of financial and operational performance
Purpose – The relationship between overall innovation and innovation capability, and performance has been a topic of several earlier studies (Calantone et al., 2002; Cainelli et al., 2004; Keskin, 2006; Bowen et al., 2010; Jiménez-Jiménez and Sanz-Valle, 2011). However, the effects of the aspects of innovation capability on performance of a firm have stayed unfamiliar. The objective of this res...
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ژورنال
عنوان ژورنال: Business: Theory and Practice
سال: 2020
ISSN: 1648-0627,1822-4202
DOI: 10.3846/btp.2020.12163